for WordPress WooCommerce

First, make sure you have free version installed.
After your order is completed, you'll receive an email with:

1. License key
2. Use it at https://purethemes.net/license/ to download Pro version and manage active domains

Install Pro add-on and activate it then go to AI & Chat Search → License and paste there your purchase key.

If you need our assistance simply send us message using plugins@purethemes.net

Need help with setting up plugin? Check How to Add ChatGPT or Gemini to WordPress Website: Step by Step Guide → or this guide for eCommerce owners WooCommerce AI Chatbot Guide →

Not sure which AI Provider choose?
Check comparison article between ChatGPT, Gemini and Mistral →

You can add there info about your shop, specific instructions about your website’s focus, target audience, or special features to help the AI provide more relevant and personalized answers to your visitors.

Example:

IMPORTANT:
 – This is an online store focused on home and lifestyle products. We sell furniture, decor, and kitchen accessories with worldwide shipping.
 – If users ask about orders, explain that they can track their order in the “My Account” section or contact support for help.
 – If users ask about returns, tell them we accept returns within 30 days for unused items in original packaging.
CONTACT INFO:
- If someone asks you about how to contact us provide him support@sample.com and phone +1 123 345 789
- Our customer service hours are 9am–15pm Monday to Friday

To improve the AI chatbot’s replies to generic questions like "recommend something for my living room" you need to give him an idea what your website is about

IMPORTANT:
- This is an eCommerce store for home and lifestyle products. We help users find the best items for their home and daily life.
- When asked generic questions like "what should I buy" or "what do you recommend", search for matching products from our WooCommerce catalog.

In general, prompting is an art – the quality of an AI’s answer depends on the prompt or instructions. Sometimes too many examples can confuse the model, but too few can also lead to poor results.

If a user asks for “good headphones” or “good chair,” the AI may auto-apply a rating filter (e.g. 4.5+). If items have no ratings, it may return no results. That’s why you need to tweak prompt on your own and e.g. add: “Don’t apply a rating filter unless the user asks for it.”

Add decision logic to clarify your content types. Universal decision logic is already inside built-in system prompt but you might want to extend it with samples from your website content.

DECISION LOGIC:
- Question about listings such as [examples] → use search_listings()
- Generic products such as [examples] → use search_products()
- Generic questions about website content such → use search_universal_content()

Use GPT-5.1 or GPT-4.1 instead of GPT-4.1-mini for better quality if you have long custom instructions. Small prompt changes can significantly impact behavior.

✅ Runs directly on your WordPress website
✅ You control your OpenAI/Gemini API costs
✅ Your database stays on your server

Note: MySQL database which WordPress uses, lacks native vector search - all similarity calculations run in PHP so search speed depends on your server CPU and number of indexed items.

✅ Optimized for up to a few thousand items/pages/products
✅ No external database indexing. Fast setup. Predictable performance.

If you’re tech-savvy, check our article on how RAG-powered chatbots work.

Yes! It also has full integration with WooCommerce and the Listeo directory WordPress theme. This integration allows displaying product or listing cards directly inside the chat.

💡Note: Cards in chat are displayed only for WooCommerce products (any theme) or listings (Listeo theme)

In other themes, the Pro version can learn from pages/custom post types, but custom post types use a keyword-based search without filters. Full filtering works only with WooCommerce products.

The plugin offers extensive customization through several settings tabs.
You can download free version to see it yourself 🙂

Here's brief summary:

1. General
   Enable/disable chat, choose AI model (GPT-5.1, GPT-4.1, GPT-4.1-mini and Gemini 3 Pro, 2.5 Pro, 2.5 Flash), set maximum products displayed in results, add quick action buttons above chat input : predefined question to AI, link button (e.g. to a page or whatsapp) and contact form popup)
2. Appearance
   Custom chatbot name and avatar, welcome message (supports HTML), brand colors for buttons and UI, option to hide product images in results, whitelabel mode (Pro)
3. Floating Widget
   Enable/disable floating chat bubble, custom SVG icon, welcome bubble text, popup dimensions (width/height), hide on specific pages
4. AI Tools
   Custom system prompt (up to 6,000 characters) for business-specific instructions, enable AI-powered email sending on behalf of visitors
5. Access & Privacy
   Restrict chat to logged-in users only, show terms of use notice, enable conversation tracking (auto-deleted after 30 days)
6. Data Training
   Select content types to train (posts, pages, PDFs, WooCommerce products, custom post types), manual selection mode, database management tools (check/regenerate/delete embeddings)
7. Analytics
   Conversation statistics, popular search queries (7/30 days), email tracking

It allows users to send voice messages (converted to text via AI) and upload images for AI analysis. Audio and images are never stored on your website or database and are sent directly to the AI service. Images are transmitted as base64-encoded data, a standard text-based format for safely sending files.

Visitors can attach pictures that help them explain what they’re looking for and help the AI understand it.

This feature is making it faster and easier for users to share information without typing.

The plugin includes several privacy-by-design features:

1. Terms of Use Notice -  Customizable notice users must acknowledge
2. 30-day auto-deletion - Chat history automatically purged
3. Data stays on your server - All conversations stored in your WordPress database unlike competitors who keep your visitors conversations on their servers
4. Minimal data to AI providers - Only the search query/message is sent to OpenAI/Google - they don't store your data per their API terms
5. PII-stripped order lookups - When users check order status, personal information (names, addresses, emails, phone
   numbers) is never sent to AI providers - only order status, items, and tracking info

What data is sent to OpenAI/Google/Mistral?

Only the user's message/query and your pages content (for context). No personal data, IPs, or user identifiers are transmitted. Both providers have data processing agreements and don't use API data for training.

Which AI provider is best for GDPR compliance?
Mistral AI is the most GDPR-friendly option. Unlike OpenAI and Google, Mistral is headquartered in Paris and not subject to the US CLOUD Act, which allows American authorities to access data even when stored on EU servers.

Can users request data deletion?

For logged-in users, their chat history can be identified by user ID. For guests, data is only linked to a browser session ID and auto-deletes after 30 days.

1.8.4 - Security improvements: centralized IP detection preventing IP spoofing via header injection and XSS prevention improvements
- More details about user when hovering over IP address in chat history
1.8.3 - Translations for all plugin settings in WordPress admin
- In the chat history, each user message shows the page it was sent from
1.8.2 - Added dark mode (color scheme setting)
1.8.1- Improved compatibility with Divi page builder
1.8.0 - Added product/listing comparison tool — after searching, you can ask the AI to compare X and Y.
1.7.9 - AI responses with a smooth word-by-word typing effect
- Menu in chat window with start new chat and expand window options
1.7.8 - External page sources – chatbot can be trained with content from external web pages
1.7.7 - Added SKU and EAN/GTIN codes to WooCommerce product embeddings
1.7.6 - Admin user interface improvements
1.7.5 - Additional training document formats (txt, md, csv, xml)
- Chat conversations activity visual graph
1.7.4 - Added Mistral AI Provider
1.7.2 - Embedding generation optimization for non-lating languages (Cyryllic, Greek)
1.7.1 - Image Uploads & Voice Messages 
1.7.0 - Vector search speed optimization 
1.6.9 - Enhanced user IP-based rate limiting (max messages per 1 minute / 15 minutes / day) 
1.6.8 - Couple of minor improvements
1.6.7 - Option to block specific user IP from accessing chatbot
- Option to change AI loading icon animation style
1.6.6 - Improved compatibility with popular WooCommerce themes
- Improved auto-detecting language from user messages
1.6.5 - Security fix
- User IP and country display in chat conversation history
1.6.4 - Improved chatbot handling of long posts and pages over 1,500 words by chunking content for better accuracy and speed
- Fixed and enforced minimum percentage match setting for both AI Search and chatbot
- Added "Talk about this product" in chat window button for WooCommerce products
1.6.3 - Added Gemini 3 Flash (Recommended)
1.6.2 - AI semantic search field shortcode for any type of content (pages, posts etc.) without need of using chatbot
1.6.1 - Auto-detect custom fields when indexing content (training), Export to CSV chat history & popular searches, Minor fixes here and there
1.6.0 - New UI, Email forwarding to site owner, quick action buttons, contact form
1.5.8 - Custom assistant avatar
1.5.7 - Translation importer, MariaDB fix, prompt tweaks
1.5.6 - Gemini 3 Pro, 2.5 Pro and 2.5 Flash support
1.5.5 - Hide widget on selected pages, new thinking/searching animation
1.5.4 - Added GPT 5.1 Latest model
1.5.3 - Caching fix, PDF training source, optional badge

As you can see in the changelog above, we constantly update and improve our chatbot.