AI Chatbot Plugin for WordPress for WooCommerce
PurioChat is an AI agent that answers visitors 24/7, turning conversations into leads and revenue. It's trained on your pages, documents, PDFs, posts, and products.
PurioChat is Your Website's AI Employee
Support Agent
Resolves questions instantly from your pages, docs and policies, and hands off to a human when it matters.
Sales Agent
Knows your whole catalog. It recommends products, compares them and adds items straight to the cart.
Customer Advisor
Explains what you do, how you work and what it costs, and quietly turns curious visitors into leads.
Everything Runs From Your
WordPress
Your AI Agent Talks,
You Collect the Leads
Follow Every Conversation
Review visitor questions, PurioChat replies, and conversation details in your WordPress dashboard.
Spot What Needs Attention
AI highlights summaries, knowledge gaps, sentiment, and suggested actions.
See the Leads It Brings In
Track conversations, messages, and email activity over time.
Choose Exactly What PurioChat Learns
Build RAG with the Your Content
Train on pages, posts, products, custom post types, PDFs, and external pages.
Train Only What Matters
Include entire content types or select individual items manually.
Keep Knowledge Organized
Review, refresh, or remove trained content from WordPress at any time.
From AI Chat to Human Help in One Click
Intelligent Handoff
Let AI transfer conversations to you - automatically when needed or manually at the user’s request.
Live Chat Alerts
Get alerts via browser, email, or Telegram. Reply from WordPress or Telegram.
Shared Team Inbox
View conversations, take over, and reply directly from your WordPress dashboard.
Make the Chat Feel Like Part of Your Site
Brand the Essentials
Choose the assistant name, avatar, colors, and welcome message.
Pick the Right Header
Use a clean bar, a custom image, or an animated silk wave.
Fit Your Layout
Control the widget size and position, with light and dark modes included.
Manage WordPress From ChatGPT or Claude
Connect Through MCP
PurioChat can link ChatGPT and Claude straight to your WordPress.
Manage Content by Asking
Ask AI to create and update pages, posts, custom post types, WooCommerce products, comments, and media.
You Set Permissions
You choose what AI can touch. Revoke anytime.
Works with any
WordPress theme
AI That Knows Your Business
Customer Support on Autopilot
Let your visitors find what they need, get help instantly, and convert faster with AI that understands your business.
Trained on Your Content
AI learns from your WordPress site content, Custom Post Types, and uploaded PDFs to deliver context-aware answers.
Easy Human Contact
When customers want a real person, AI instantly connects them with your team via live chat, email, or Telegram.
It is an intelligent AI assistant with an advanced RAG system, built natively for WordPress.
AI Shopping Assistant for
WooCommerce
Running an online store? PurioChat assistant becomes your shopping advisor and first-line support, actually helping people buy. Our customers report up to 40% fewer repetitive support tickets.
- Semantic product search
- Products comparison
- Add products to cart from chat
- Filter by category
- Filter by price and ratings
- Stock availability
- Check order status
Customers find products faster and get instant order updates - less support work for you, more sales for your store.
Built to Go Beyond AI Chat
PurioChat turns conversations into conversions with proactive engagement, pre-chat forms, integrations, and seamless human support.
Integrations
Connect PurioChat to your apps through webhooks.
Deploy your chatbot on Telegram and WhatsApp so users can chat with it from anywhere.
Human Live Chat
When AI isn't enough, visitors can request a human, and PurioChat seamlessly hands the conversation over to a real person.
Embed on External Sites
You can embed your AI chatbot on any site. It stays connected to your WordPress knowledge base wherever it appears.
Proactive Lead Capture
Engage visitors before they leave with messages triggered by time on page or scroll depth. Collect contact details in a pre-chat form and keep every contact in chat history.
✨ Custom Instructions
0 / 6000
If user can't find what they're looking for, suggest they contact us on WhatsApp. Our number is +01 123 456 789.
If they want to contact us, suggest that you can send an email to me. Ask for their name and email, then send me the message!
Please keep a friendly and casual tone, using emojis occasionally. 🙂 Avoid using technical jargon that might confuse beginners.
Just Prompt It
In Your Own Words
Brief It Like a Colleague
Set clear rules for how it answers questions, recommends products, captures leads, and handles customer requests.
Matches Your Brand Voice
Choose the tone, personality, and language that make every response feel like it came from your team.
Chat Widget & Embed
Embed Anywhere
Add a floating chat widget to every page, or embed the chat directly into your content for a focused, full-screen conversational interface.
Contact Us
Pay Once, Use Forever
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Pro License for1 Site
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Unlimited Conversations
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All Training SourcesPages, Posts, WooCommerce Products, Custom Post Types, External Sites, PDF
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Customizable DesignChoose between a clean minimal bar, an image, or an animated silk wave effect. Dark and light mode available.
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Chat Conversations HistoryView and track all conversations in one place - see user questions, AI responses and user details.
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Chat InsightsAI analyzes chatbot conversations and highlights summaries, gaps, weaknesses, and sentiment.
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WooCommerce IntegrationLet visitors search and compare products with AI, get recommendations or check order status.
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Quick Action ButtonsButtons with link (e.g. to a page or WhatsApp), predefined question to AI or contact form popup
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Human Live ChatAI can transfer chat to your team - automatically when needed or manually at the user's request.
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Custom AI InstructionsInstruct your AI assistant with natural language exactly the way you would brief a new colleague.
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Image and Voice MessagesAllows visitors to attach images or record voice messages when interacting with the chatbot.
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Telegram & WhatsAppLet users chat with your AI assistant via Telegram or WhatsApp.
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n8n, Zapier & MakeConnect with external apps via n8n, Zapier, or Make through webhooks.
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MCP ConnectionsAsk AI to create and update pages, posts, custom post types, WooCommerce products, comments, and media.
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Remove "Powered by" Label
Loved by 1,000+ Customers
Real reviews from WordPress site owners, WooCommerce stores and agencies using PurioChat every day
“Great chatbot for WooCommerce. It helps our customers find what they need faster”
“I want to say is congratulations on the excellent work you’ve done - PurioChat is outstanding.”
“PurioChat is a genuinely helpful chatbot for my WordPress site, with fast, responsive support whenever I've needed it.”
“By far the best chatbot plugin we found. Easy to set up, great design and helped reduce the support significantly. Highly recommended!”
“Amazing tool that analyses my site and gives excellent information to visitors. Like a human is talking to you. The developer is always asking his customers for ideas and keeps making the tool better.”
“Vraiment très puissant et bien intégré ! Très utile pour notre site et pour nos clients ! Je recommande fortement.”
| PurioChat | Chatbase.com | Chatbot.com | |
|---|---|---|---|
| First Year Cost | $69 | $384 | $948 |
| Second Year Cost | $0 | $384 | $948 |
| WordPress Native | |||
| Monthly Messages | Unlimited | 500 messages | 200 chats |
| Database on Your Server | |||
| Adjustable System Prompt | |||
| WooCommerce Integration | |||
| Image and Voice Messages | |||
| Remove "Powered by" Label | $99 / month | ||
| Send Email to Human |
|
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| Integrations (n8n, Zapier, WhatsApp, Telegram) | |||
| Live Chat Handoff to Human | |||
| Use Own API Key |
|
Stop Overpaying
Do The Math
- Own your chatbot - stop renting it from a SaaS
- AI Cost? Even as little as $5 for ~3,000 messages
- Use your own API key with your preferred AI provider
New to API keys? It literally takes 30 seconds to create one 😉
FAQs
Need Help?
First, make sure you have free version installed.
After your order is completed, you'll receive an email with:
- License key
- Use it at https://purethemes.net/license/ to download Pro version and manage active domains
Install and activate Pro add-on then go to PurioChat → License and paste there your purchase key.
If you need our assistance simply send us message using [email protected]
Need help with setting up plugin? Check How to Add ChatGPT or Gemini to WordPress Website: Step by Step Guide →
ChatGPT
Check our video guide. It's literally 2 minutes process.
How to Get an OpenAI/ChatGPT API Key→
With OpenAI's $5 credit balance (that's minimal amount), you can expect approximately following amount of messages before needing to add more credits.
~Up to 2,000-5,000 with GPT-5.4 Mini
~Up to 1,000 with GPT-5.6 Sol/Terra
These numbers are rather conservative, approximate and vary based on your custom instructions length, retrieved content for each message (products, pages), and response length.
In OpenAI you prepay credits. Gemini bills you after the cycle.
Available models: GPT 4.1-mini, 5.6 Terra, 5.6 Luna, 5.6 Sol, 5.4 Mini and Nano
Gemini
Total estimated cost for ~1,000 - 3,000 messages using Gemini 3 Flash: $5 on paid tier.
Please keep mind that free tier allows only up to 10 requests to AI per minute + training only 100 items per minute.
Available models: Gemini 3.6 Flash, 3.5 Flash, 3.5 Flash Lite, 3 Flash, 3.1 Pro
Mistral
How to Get an Mistral API Key→
Mistral has similar pricing to Gemini and ChatGPT.
Available models: Mistral 4 Small, Medium and Large
OpenRouter
How to Get an OpenRouter API Key→
OpenRouter acts as a unified gateway to multiple AI providers. With a single API key you get access to models from OpenAI, Google, Anthropic, Mistral, Meta, DeepSeek, xAI and more. Pricing is pay-as-you-go with $5 minimum balance required.
Available models: ChatGPT,
Claude,
Gemini,
Mistral,
DeepSeek,
Grok and many more
You can add there info about your shop, specific instructions about your website’s focus, target audience, or special features to help the AI provide more relevant and personalized answers to your visitors.
Example:
IMPORTANT: – This is an online store focused on home and lifestyle products. We sell furniture, decor, and kitchen accessories with worldwide shipping. – If users ask about orders, explain that they can track their order in the “My Account” section or contact support for help. – If users ask about returns, tell them we accept returns within 30 days for unused items in original packaging. CONTACT INFO: - If someone asks you about how to contact us provide him [email protected] and phone +1 123 345 789 - Our customer service hours are 9am–15pm Monday to Friday
To improve the AI chatbot’s replies to generic questions like "recommend something for my living room" you need to give him an idea what your website is about
IMPORTANT: - This is an eCommerce store for home and lifestyle products. We help users find the best items for their home and daily life. - When asked generic questions like "what should I buy" or "what do you recommend", search for matching products from our WooCommerce catalog.
In general, prompting is an art – the quality of an AI’s answer depends on the prompt or instructions. Sometimes too many examples can confuse the model, but too few can also lead to poor results.
If a user asks for “good headphones” or “good chair,” the AI may auto-apply a rating filter (e.g. 4.5+). If items have no ratings, it may return no results. That’s why you need to tweak prompt on your own and e.g. add: “Don’t apply a rating filter unless the user asks for it.”
Add decision logic to clarify your content types. Universal decision logic is already inside built-in system prompt but you might want to extend it with samples from your website content.
DECISION LOGIC: - Question about listings such as [examples] → use search_listings() - Generic products such as [examples] → use search_products() - Generic questions about website content such → use search_universal_content()
Use GPT-5.4 instead of mini or flash (Gemini) for better quality if you have long custom instructions. Small prompt changes can significantly impact behavior.
✅ PurioChat is a self-hosted WordPress AI assistant that that runs directly on your site
✅ You control your OpenAI/Gemini API costs
✅ Your database stays on your server
Note: MySQL database which WordPress uses, lacks native vector search - all similarity calculations run in PHP so search speed depends on your server CPU and number of indexed items.
If you’re tech-savvy, check our article on how RAG-powered chatbots work.
✅ Optimized for up to a few thousand items/pages/products
✅ No external database indexing. Fast setup. Predictable performance.
Still comparing options? See our best AI chatbot plugins for WordPress guide to compare PurioChat with more expensive hosted chatbots or live chat plugins comparison.
Yes! Purio AI Assistant plugin also has full integration with WooCommerce and the Listeo directory WordPress theme. This integration allows displaying product or listing cards directly inside the chat.
💡Note: Cards in chat are displayed only for WooCommerce products (any theme) or listings (Listeo theme)
In other themes, the Pro version can learn from pages/custom post types, but custom post types use a keyword-based search without filters. Full filtering works only with WooCommerce products.
If you are using WooCommerce and comparing tools, see our best AI assistants for WooCommerce guide for product cards, stock-aware answers, cart actions, and pricing.
It allows users to send voice messages (converted to text via AI) and upload images for AI analysis. Audio and images are never stored on your website or database and are sent directly to the AI service. Images are transmitted as base64-encoded data, a standard text-based format for safely sending files.
Visitors can attach pictures that help them explain what they’re looking for and help the AI understand it.
This feature is making it faster and easier for users to share information without typing.
The plugin includes several privacy-by-design features:
- Terms of Use Notice - Customizable notice users must acknowledge
- 30-day auto-deletion - Chat history automatically purged
- Data stays on your server - All conversations stored in your WordPress database unlike competitors who keep your visitors conversations on their servers
- Minimal data to AI providers - Only the search query/message is sent to OpenAI/Google - they don't store your data per their API terms
- PII-stripped order lookups - When users check order status, personal information (names, addresses, emails, phone
numbers) is never sent to AI providers - only order status, items, and tracking info
What data is sent to OpenAI/Google/Mistral?
Only the user's message/query and your pages content (for context). No personal data, IPs, or user identifiers are transmitted. Both providers have data processing agreements and don't use API data for training.
Which AI provider is best for GDPR compliance?
Mistral AI is the most GDPR-friendly option. Unlike OpenAI and Google, Mistral is headquartered in Paris and not subject to the US CLOUD Act, which allows American authorities to access data even when stored on EU servers.
Can users request data deletion?
For logged-in users, their chat history can be identified by user ID. For guests, data is only linked to a browser session ID and auto-deletes after 30 days.
PureThemes is a small WordPress product studio run by Mateusz and Lukasz. We’ve been building WordPress themes and plugins since 2012, with a focus on directory websites, job boards, marketplaces, and practical AI tools for WordPress.
Over the years, our products have been used by 44,000+ customers and collected 2,500+ reviews across our themes and plugins. We’re still a small team, which is kind of the point: we build the products ourselves, support them ourselves, and keep improving them based on what users actually need.
Our best-known products are Listeo, WorkScout, and PurioChat.
As you can see in the changelog below, we constantly update and improve our chatbot.
Changelog: https://docs.purethemes.net/puriochat/knowledge-base/changelog/
Customer support straight from the developers.
Direct help from us whenever you need it.
Send us an email
We will reply within few hours!
Try Before You Buy
Try PurioChat Pro features on your site for 3 days. No credit card, no commitment.
Start Free Trial
We will grant you a trial license active for 3 days.
You can test PurioChat Pro yourself before purchasing. 🙂
No credit card, no commitment.
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