ChatGPT
Gemini
Claude
Mistral
Grok
DeepSeek
Llama
AI Chatbot Plugin
for
WordPress
WooCommerce
PurioChat is an AI assistant for your website that provides instant customer support to visitors. It learns from your site content and gives precise answers.
1. Go to the login page
2. Click 'Forgot Password?'
3. Enter your registered email
4. Check your inbox for a reset link
5. Create a new password
The link expires in 24 hours. Need help with anything else?
Pay Once, Use Forever
One-Time Payment Lifetime Updates-
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Pro License for1 Site -
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Unlimited Conversations -
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All Training SourcesPages, Posts, WooCommerce Products, Custom Post Types, External Sites, PDF -
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Customizable DesignChoose between a clean minimal bar, an image, or an animated silk wave effect. Dark and light mode available. -
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Chat Conversations HistoryView and track all conversations in one place - see user questions, AI responses and user details. -
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Chat InsightsAI analyzes chatbot conversations and highlights summaries, gaps, weaknesses, and sentiment. -
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WooCommerce IntegrationLet visitors search and compare products with AI, get recommendations or check order status. -
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Quick Action ButtonsButtons with link (e.g. to a page or WhatsApp), predefined question to AI or contact form popup -
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AI Lead CaptureAI can collect the visitor's data like email or phone and send you an email with their question. -
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Custom AI InstructionsInstruct your AI assistant with natural language exactly the way you would brief a new colleague. -
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Image and Voice MessagesAllows visitors to attach images or record voice messages when interacting with the chatbot. -
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Telegram & WhatsAppLet users chat with your AI assistant via Telegram or WhatsApp. -
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n8n, Zapier & MakeConnect with external apps via n8n, Zapier, or Make through webhooks. -
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Remove "Powered by" Label
Works with any ![]()
WordPress theme
WordPress themeAI Chatbot Built for ![]()
WordPress
WordPressCustomer Support on Autopilot
Let your visitors find what they need, get help instantly, and convert faster with AI that understands your business.
Trained on Your Content
AI learns from your WordPress site content, Custom Post Types, and uploaded PDFs to deliver context-aware answers.
Easy Human Contact
Assistant can send emails to you on behalf of users who want to talk to you when chatting with AI. No forms. No friction.
It is an intelligent AI assistant with a semantic search engine, built natively for WordPress.
WooCommerce Integration
AI Shopping Assistant for WooCommerce
Running an online store? PurioChat assistant becomes your shopping advisor and first-line support, actually helping people buy. Our customers report up to 40% fewer repetitive support tickets.
- Semantic product search
- Products comparison
- Add products to cart from chat
- Filter by category
- Filter by price and ratings
- Stock availability
- Check order status
Customers find products faster and get instant order updates - less support work for you, more sales for your store.
Ditch The Flowchart
Use Your Words
Forget Complex Logic Trees
Instruct your AI assistant with natural language exactly the way you would brief a new colleague.
Matches Your Brand Voice
Simply tell the AI how to behave. Adjust the tone and personality to ensure it sounds exactly like you want.
Bubble & Shortcode
Embed Anywhere
Add a floating chat widget to every page, or embed the chat directly into your content for a focused, full-screen conversational interface.
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PurioChat is Your Website's AI Employee
PurioChatUseful Analytics
Browse chat history, track trends, and let AI surface gaps, weak points, and sentiment. All inside your WordPress.
Your Brand, Your Look
1-Click Setup
PurioChat scans your site, detects your content and brand style, then creates tailored chatbot settings automatically.
Integrations
Connect Your Tools
Connect your tools so your agent can read data or trigger actions and let users access your chatbot via Telegram or WhatsApp.
Telegram
WhatsApp
n8n
Zapier
Make
| PurioChat | Chatbase.com | Chatbot.com | |
|---|---|---|---|
| Pricing Model | One-Time | Subscription | Subscription |
| First Year Cost | $69 | $384 | $624 |
| Second Year Cost | $0 | $384 | $624 |
| WordPress Native |  |
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| Monthly Messages | Unlimited | 2000 messages | 1000 chats |
| Database on Your Server | |
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| Adjustable System Prompt | |
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| WooCommerce Integration | |
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| Image and Voice Messages | |
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| Remove "Powered by" Label | |
$39 / month | |
| Send Email to Human |
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| Integrations (n8n, Zapier, WhatsApp, Telegram) | |
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| Live Chat Handoff to Human | |
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| No API key required | |
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Stop Paying Monthly Do The Math
- Pay once - lifetime updates, no subscriptions
- Use your own API key with your preferred AI provider
OpenAI
Gemini
Claude
Mistral
Grok
DeepSeek
Llama
- AI Cost? Even as little as $5 for ~3,000 messages
Loved by 1,000+ Customers
Real reviews from WordPress site owners, WooCommerce stores and agencies using PurioChat every day
“Great chatbot for WooCommerce. It helps our customers find what they need faster”
“I want to say is congratulations on the excellent work you’ve done - PurioChat is outstanding.”
“PurioChat is a genuinely helpful chatbot for my WordPress site, with fast, responsive support whenever I've needed it.”
“The addon learns what your website is and what the listings offer, and visitors can really simply talk with the chat and get a good response. It’s like having a worker 24/7/365 working for you at a really low cost!”
“Amazing tool that analyses my site and gives excellent information to visitors. Like a human is talking to you. The developer is always asking his customers for ideas and keeps making the tool better.”
“Vraiment très puissant et bien intégré ! Très utile pour notre site et pour nos clients ! Je recommande fortement.”
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PurioChat
PurioChatBring your own API key, hit "Start Training," and your AI employee is live in minutes. Conversations, settings, training data - all stored and managed in your WordPress.
- Works with any WordPress theme
- Unlimited Conversations
- Supports image and voice messages
- Customize the tone and add your own instructions
FAQs
Need Help?
First, make sure you have free version installed.
After your order is completed, you'll receive an email with:
- License key
- Use it at https://purethemes.net/license/ to download Pro version and manage active domains
Install and activate Pro add-on then go to PurioChat → License and paste there your purchase key.
If you need our assistance simply send us message using [email protected]
Need help with setting up plugin? Check How to Add ChatGPT or Gemini to WordPress Website: Step by Step Guide → or this guide for eCommerce owners WooCommerce AI Chatbot Guide →
Yes! Our plugin has full dark mode with system-preference detection, per-button color controls, and a floating widget that resizes to fit any layout.
Three header modes:
- a clean minimal bar with welcome message
- a custom background image with gradient overlay
- or a procedurally animated silk wave effect
Not sure which AI Provider choose?
Check comparison article between ChatGPT, Gemini and Mistral →
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ChatGPT
Check our video guide. It's literally 2 minutes process.
How to Get an OpenAI/ChatGPT API Key→
With OpenAI's $5 credit balance (that's minimal amount), you can expect approximately following amount of messages before needing to add more credits.
~Up to 2,000-5,000 with GPT-4.1 Mini
~Up to 1,000 with GPT-5.2
These numbers are rather conservative, approximate and vary based on your custom instructions length, retrieved content for each message (products, pages), and response length.
In OpenAI you prepay credits. Gemini bills you after the cycle.
Available models: GPT 4.1-mini, 4.1, 5.4 Mini and Nano, 5, 5.1 and 5.4
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Gemini
Total estimated cost for ~1,000 - 3,000 messages using Gemini 3 Flash: $5 on paid tier.
Please keep mind that free tier allows only up to 10 requests to AI per minute + training only 100 items per minute.
Available models: Gemini 3 Flash, 3 Pro, 2.5 Flash and 2.5 Pro
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Mistral
How to Get an Mistral API Key→
Mistral has similar pricing to Gemini and ChatGPT.
Available models: Mistral 3 Small, Medium and Large
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OpenRouter
OpenRouterHow to Get an OpenRouter API Key→
OpenRouter acts as a unified gateway to multiple AI providers. With a single API key you get access to models from OpenAI, Google, Anthropic, Mistral, Meta, DeepSeek, xAI and more. Pricing is pay-as-you-go with $5 minimum balance required.
Available models: ChatGPT, Claude, Gemini, Mistral, DeepSeek, Grok and many more
You can add there info about your shop, specific instructions about your website’s focus, target audience, or special features to help the AI provide more relevant and personalized answers to your visitors.
Example:
IMPORTANT: – This is an online store focused on home and lifestyle products. We sell furniture, decor, and kitchen accessories with worldwide shipping. – If users ask about orders, explain that they can track their order in the “My Account” section or contact support for help. – If users ask about returns, tell them we accept returns within 30 days for unused items in original packaging. CONTACT INFO: - If someone asks you about how to contact us provide him [email protected] and phone +1 123 345 789 - Our customer service hours are 9am–15pm Monday to Friday
To improve the AI chatbot’s replies to generic questions like "recommend something for my living room" you need to give him an idea what your website is about
IMPORTANT: - This is an eCommerce store for home and lifestyle products. We help users find the best items for their home and daily life. - When asked generic questions like "what should I buy" or "what do you recommend", search for matching products from our WooCommerce catalog.
In general, prompting is an art – the quality of an AI’s answer depends on the prompt or instructions. Sometimes too many examples can confuse the model, but too few can also lead to poor results.
If a user asks for “good headphones” or “good chair,” the AI may auto-apply a rating filter (e.g. 4.5+). If items have no ratings, it may return no results. That’s why you need to tweak prompt on your own and e.g. add: “Don’t apply a rating filter unless the user asks for it.”
Add decision logic to clarify your content types. Universal decision logic is already inside built-in system prompt but you might want to extend it with samples from your website content.
DECISION LOGIC: - Question about listings such as [examples] → use search_listings() - Generic products such as [examples] → use search_products() - Generic questions about website content such → use search_universal_content()
Use GPT-5.4 instead of mini or flash (Gemini) for better quality if you have long custom instructions. Small prompt changes can significantly impact behavior.
✅ Runs directly on your WordPress website
✅ You control your OpenAI/Gemini API costs
✅ Your database stays on your server
Note: MySQL database which WordPress uses, lacks native vector search - all similarity calculations run in PHP so search speed depends on your server CPU and number of indexed items.
✅ Optimized for up to a few thousand items/pages/products
✅ No external database indexing. Fast setup. Predictable performance.
If you’re tech-savvy, check our article on how RAG-powered chatbots work.
Yes! It also has full integration with WooCommerce and the Listeo directory WordPress theme. This integration allows displaying product or listing cards directly inside the chat.
💡Note: Cards in chat are displayed only for WooCommerce products (any theme) or listings (Listeo theme)
In other themes, the Pro version can learn from pages/custom post types, but custom post types use a keyword-based search without filters. Full filtering works only with WooCommerce products.
The plugin offers extensive customization through several settings tabs.
You can download free version to see it yourself 🙂
Here's brief summary:
- General
Enable/disable chat, choose AI model (GPT-5.1, GPT-4.1, GPT-4.1-mini and Gemini 3 Pro, 2.5 Pro, 2.5 Flash), set maximum products displayed in results, add quick action buttons above chat input : predefined question to AI, link button (e.g. to a page or whatsapp) and contact form popup) - Appearance
Custom chatbot name and avatar, welcome message (supports HTML), brand colors for buttons and UI, option to hide product images in results, whitelabel mode (Pro) - Floating Widget
Enable/disable floating chat bubble, custom SVG icon, welcome bubble text, popup dimensions (width/height), hide on specific pages - AI Tools
Custom system prompt (up to 6,000 characters) for business-specific instructions, enable AI-powered email sending on behalf of visitors - Access & Privacy
Restrict chat to logged-in users only, show terms of use notice, enable conversation tracking (auto-deleted after 30 days) - Data Training
Select content types to train (posts, pages, PDFs, WooCommerce products, custom post types), manual selection mode, database management tools (check/regenerate/delete embeddings) - Analytics
Conversation statistics, popular search queries (7/30 days), email tracking
It allows users to send voice messages (converted to text via AI) and upload images for AI analysis. Audio and images are never stored on your website or database and are sent directly to the AI service. Images are transmitted as base64-encoded data, a standard text-based format for safely sending files.
Visitors can attach pictures that help them explain what they’re looking for and help the AI understand it.
This feature is making it faster and easier for users to share information without typing.
The plugin includes several privacy-by-design features:
- Terms of Use Notice - Customizable notice users must acknowledge
- 30-day auto-deletion - Chat history automatically purged
- Data stays on your server - All conversations stored in your WordPress database unlike competitors who keep your visitors conversations on their servers
- Minimal data to AI providers - Only the search query/message is sent to OpenAI/Google - they don't store your data per their API terms
- PII-stripped order lookups - When users check order status, personal information (names, addresses, emails, phone
numbers) is never sent to AI providers - only order status, items, and tracking info
What data is sent to OpenAI/Google/Mistral?
Only the user's message/query and your pages content (for context). No personal data, IPs, or user identifiers are transmitted. Both providers have data processing agreements and don't use API data for training.
Which AI provider is best for GDPR compliance?
Mistral AI is the most GDPR-friendly option. Unlike OpenAI and Google, Mistral is headquartered in Paris and not subject to the US CLOUD Act, which allows American authorities to access data even when stored on EU servers.
Can users request data deletion?
For logged-in users, their chat history can be identified by user ID. For guests, data is only linked to a browser session ID and auto-deletes after 30 days.
PureThemes is a small WordPress product studio run by Mateusz and Lukasz. We’ve been building WordPress themes and plugins since 2012, with a focus on directory websites, job boards, marketplaces, and practical AI tools for WordPress.
Over the years, our products have been used by 44,000+ customers and collected 2,500+ reviews across our themes and plugins. We’re still a small team, which is kind of the point: we build the products ourselves, support them ourselves, and keep improving them based on what users actually need.
Our best-known products are Listeo, WorkScout, and PurioChat.
As you can see in the changelog below, we constantly update and improve our chatbot.
Changelog: https://docs.purethemes.net/puriochat/knowledge-base/changelog/
Send us an email
We will reply within few hours!