OpenAI ChatGPT
Gemini Gemini
Claude Claude
Mistral Mistral
Grok Grok
DeepSeek DeepSeek
Llama Llama

AI Chatbot Plugin for WordPress for WooCommerce

PurioChat is an AI agent that answers visitors 24/7, turning conversations into leads and revenue. It's trained on your pages, documents, PDFs, posts, and products.

Purio Purio Assistant
Hello?? Anyone there? It's 3 AM
👋 Always. Sleep is a human problem. What can I help you with?
Hi, I'm looking for headphones with ANC
Type your message…

PurioChat is Your Website's AI Employee

Support Agent

Resolves questions instantly from your pages, docs and policies, and hands off to a human when it matters.

Sales Agent

Knows your whole catalog. It recommends products, compares them and adds items straight to the cart.

Customer Advisor

Explains what you do, how you work and what it costs, and quietly turns curious visitors into leads.

Everything Runs From Your WordPress

Your AI Agent Talks,
You Collect the Leads

Follow Every Conversation

Review visitor questions, PurioChat replies, and conversation details in your WordPress dashboard.

Spot What Needs Attention

AI highlights summaries, knowledge gaps, sentiment, and suggested actions.

See the Leads It Brings In

Track conversations, messages, and email activity over time.

Works with any WordPress theme

AI That Knows Your Business

Customer Support on Autopilot

Let your visitors find what they need, get help instantly, and convert faster with AI that understands your business.

Trained on Your Content

AI learns from your WordPress site content, Custom Post Types, and uploaded PDFs to deliver context-aware answers.

Easy Human Contact

When customers want a real person, AI instantly connects them with your team via live chat, email, or Telegram.

This is not just another generic AI chatbot.
It is an intelligent AI assistant with an advanced RAG system, built natively for WordPress.
Pages
Custom Post Types
Blog Posts
FAQ
PDF
TXT
Products
Websites

AI Shopping Assistant for WooCommerce

Running an online store? PurioChat assistant becomes your shopping advisor and first-line support, actually helping people buy. Our customers report up to 40% fewer repetitive support tickets.

Customers find products faster and get instant order updates - less support work for you, more sales for your store.

Built to Go Beyond AI Chat

PurioChat turns conversations into conversions with proactive engagement, pre-chat forms, integrations, and seamless human support.

Integrations

Connect PurioChat to your apps through webhooks.

Deploy your chatbot on Telegram and WhatsApp so users can chat with it from anywhere.

Human Live Chat

When AI isn't enough, visitors can request a human, and PurioChat seamlessly hands the conversation over to a real person.

Can I talk to a real person?
Of course! Just tap the button below.
Human Live Chat End Chat
Mateusz joined the chat
Hi, Mateusz here 👋 I’m taking over from the AI. How can I help?
Type your message…
WordPress
anysite.com
Hello world!

Embed on External Sites

You can embed your AI chatbot on any site. It stays connected to your WordPress knowledge base wherever it appears.

Proactive Lead Capture

Engage visitors before they leave with messages triggered by time on page or scroll depth. Collect contact details in a pre-chat form and keep every contact in chat history.

New lead saved Emma Carter · [email protected]
👋 Any questions? I’m here.
Purio Concierge
Grab the deal 10% off your first order. Yours in one click.
Claim 10% off Ask a question
Type a message…
Hey 👋 I know this product inside out. Ask me anything.
Key features Shipping info
Hi! Is it good for beginners?
Yes! It’s our most beginner-friendly model. Want a quick rundown?
Type your message…
Introduce yourself
Name
Phone
Email
Start Chat

✨ Custom Instructions

0 / 6000

If user can't find what they're looking for, suggest they contact us on WhatsApp. Our number is +01 123 456 789.

If they want to contact us, suggest that you can send an email to me. Ask for their name and email, then send me the message!

Please keep a friendly and casual tone, using emojis occasionally. 🙂 Avoid using technical jargon that might confuse beginners.

Just Prompt It
In Your Own Words

Brief It Like a Colleague

Set clear rules for how it answers questions, recommends products, captures leads, and handles customer requests.

Matches Your Brand Voice

Choose the tone, personality, and language that make every response feel like it came from your team.

Chat Widget & Embed

Embed Anywhere

Add a floating chat widget to every page, or embed the chat directly into your content for a focused, full-screen conversational interface.

Style 1 Style 2
Purio Assistant
Purio Assistant
Send an Email
How it works?
1

Pay Once, Use Forever

One-Time Purchase
No Subscriptions
Lifetime Updates
Single
$69
One-Time Payment
1 Site
Free 1 3 10 25
Buy Now
What's included Everything Unlocked
  • Pro License for
    1 Site
  • Unlimited Conversations
  • All Training Sources
    Pages, Posts, WooCommerce Products, Custom Post Types, External Sites, PDF
  • Customizable Design
    Choose between a clean minimal bar, an image, or an animated silk wave effect. Dark and light mode available.
  • Chat Conversations History
    View and track all conversations in one place - see user questions, AI responses and user details.
  • Chat Insights
    AI analyzes chatbot conversations and highlights summaries, gaps, weaknesses, and sentiment.
  • WooCommerce Integration
    Let visitors search and compare products with AI, get recommendations or check order status.
  • Quick Action Buttons
    Buttons with link (e.g. to a page or WhatsApp), predefined question to AI or contact form popup
  • Human Live Chat
    AI can transfer chat to your team - automatically when needed or manually at the user's request.
  • Custom AI Instructions
    Instruct your AI assistant with natural language exactly the way you would brief a new colleague.
  • Image and Voice Messages
    Allows visitors to attach images or record voice messages when interacting with the chatbot.
  • Telegram & WhatsApp
    Let users chat with your AI assistant via Telegram or WhatsApp.
  • n8n, Zapier & Make
    Connect with external apps via n8n, Zapier, or Make through webhooks.
  • MCP Connections
    Ask AI to create and update pages, posts, custom post types, WooCommerce products, comments, and media.
  • Remove "Powered by" Label

Loved by 1,000+ Customers

Real reviews from WordPress site owners, WooCommerce stores and agencies using PurioChat every day

“Great chatbot for WooCommerce. It helps our customers find what they need faster”

“This is my second purchase - PurioChat chatbot is amazing.”

Fanos T.
Fanos T.
celavivo.com

“Around 20–50% fewer emails, and visitors buy products from the chat.”

Thomas A.
Thomas A.
mydarts.ch

“The best chatbot I’ve tried in the last 6–8 months.”

Georgios G.
Georgios G.
redacted.com

“Great job with the app. It’s awesome.”

Jonathan B.
Jonathan B.
miramefineart.com

“I want to say is congratulations on the excellent work you’ve done - PurioChat is outstanding.”

“PurioChat is a genuinely helpful chatbot for my WordPress site, with fast, responsive support whenever I've needed it.”

Jeanherline Santiago
Jeanherline Santiago
moriwebstudios.com

“By far the best chatbot plugin we found. Easy to set up, great design and helped reduce the support significantly. Highly recommended!”

Γιώργος Κ.
Tobias C.
vanfittery.de

“Amazing tool that analyses my site and gives excellent information to visitors. Like a human is talking to you. The developer is always asking his customers for ideas and keeps making the tool better.”

Roland H.
Roland H.
redacted.com

“Vraiment très puissant et bien intégré ! Très utile pour notre site et pour nos clients ! Je recommande fortement.”

Frank B.
Frank B.
lovexperience.fr
Compare PurioChat with competitors
PurioChat Chatbase.com Chatbot.com
First Year Cost $69 $384 $948
Second Year Cost $0 $384 $948
WordPress Native Yes No No
Monthly Messages Unlimited 500 messages 200 chats
Database on Your Server Yes No No
Adjustable System Prompt Yes Yes No
WooCommerce Integration Yes No No
Image and Voice Messages Yes No No
Remove "Powered by" Label Yes $99 / month No
Send Email to Human Yes No No
Integrations (n8n, Zapier, WhatsApp, Telegram) Yes Yes Yes
Live Chat Handoff to Human Yes Yes Yes
Use Own API Key Yes No No

Stop Overpaying
Do The Math

OpenAI OpenAI
Gemini Gemini
Claude Claude
Mistral Mistral
Grok Grok
DeepSeek DeepSeek
DeepSeek Llama

Edit Content

New to API keys? It literally takes 30 seconds to create one 😉

FAQs

Need Help?

First, make sure you have free version installed.
After your order is completed, you'll receive an email with:

  1. License key
  2. Use it at https://purethemes.net/license/ to download Pro version and manage active domains

Install and activate Pro add-on then go to PurioChat → License and paste there your purchase key.

If you need our assistance simply send us message using [email protected]

Need help with setting up plugin? Check How to Add ChatGPT or Gemini to WordPress Website: Step by Step Guide →

ChatGPT

Check our video guide. It's literally 2 minutes process.
How to Get an OpenAI/ChatGPT API Key→

With OpenAI's $5 credit balance (that's minimal amount), you can expect approximately following amount of messages before needing to add more credits.

~Up to 2,000-5,000 with GPT-5.4 Mini
~Up to 1,000 with GPT-5.6 Sol/Terra

These numbers are rather conservative, approximate and vary based on your custom instructions length, retrieved content for each message (products, pages), and response length.

In OpenAI you prepay credits. Gemini bills you after the cycle.

Available models: GPT 4.1-mini, 5.6 Terra, 5.6 Luna, 5.6 Sol, 5.4 Mini and Nano

Gemini

How to Get an Gemini API Key→

Total estimated cost for ~1,000 - 3,000 messages using Gemini 3 Flash: $5 on paid tier.

Please keep mind that free tier allows only up to 10 requests to AI per minute + training only 100 items per minute.

Available models: Gemini 3.6 Flash, 3.5 Flash, 3.5 Flash Lite, 3 Flash, 3.1 Pro

Mistral

How to Get an Mistral API Key→

Mistral has similar pricing to Gemini and ChatGPT.
Available models: Mistral 4 Small, Medium and Large

OpenRouter

How to Get an OpenRouter API Key→
OpenRouter acts as a unified gateway to multiple AI providers. With a single API key you get access to models from OpenAI, Google, Anthropic, Mistral, Meta, DeepSeek, xAI and more. Pricing is pay-as-you-go with $5 minimum balance required.
Available models: ChatGPT, Claude, Gemini, Mistral, DeepSeek, Grok and many more

You can add there info about your shop, specific instructions about your website’s focus, target audience, or special features to help the AI provide more relevant and personalized answers to your visitors.

Example:

IMPORTANT:
 – This is an online store focused on home and lifestyle products. We sell furniture, decor, and kitchen accessories with worldwide shipping.
 – If users ask about orders, explain that they can track their order in the “My Account” section or contact support for help.
 – If users ask about returns, tell them we accept returns within 30 days for unused items in original packaging.
CONTACT INFO:
- If someone asks you about how to contact us provide him [email protected] and phone +1 123 345 789
- Our customer service hours are 9am–15pm Monday to Friday

To improve the AI chatbot’s replies to generic questions like "recommend something for my living room" you need to give him an idea what your website is about

IMPORTANT:
- This is an eCommerce store for home and lifestyle products. We help users find the best items for their home and daily life.
- When asked generic questions like "what should I buy" or "what do you recommend", search for matching products from our WooCommerce catalog.

In general, prompting is an art – the quality of an AI’s answer depends on the prompt or instructions. Sometimes too many examples can confuse the model, but too few can also lead to poor results.

If a user asks for “good headphones” or “good chair,” the AI may auto-apply a rating filter (e.g. 4.5+). If items have no ratings, it may return no results. That’s why you need to tweak prompt on your own and e.g. add: “Don’t apply a rating filter unless the user asks for it.”

Add decision logic to clarify your content types. Universal decision logic is already inside built-in system prompt but you might want to extend it with samples from your website content.

DECISION LOGIC:
- Question about listings such as [examples] → use search_listings()
- Generic products such as [examples] → use search_products()
- Generic questions about website content such → use search_universal_content()

Use GPT-5.4  instead of mini or flash (Gemini) for better quality if you have long custom instructions. Small prompt changes can significantly impact behavior.

✅ PurioChat is a self-hosted WordPress AI assistant that that runs directly on your site
✅ You control your OpenAI/Gemini API costs
✅ Your database stays on your server

Note: MySQL database which WordPress uses, lacks native vector search - all similarity calculations run in PHP so search speed depends on your server CPU and number of indexed items.

If you’re tech-savvy, check our article on how RAG-powered chatbots work.

Optimized for up to a few thousand items/pages/products
✅ No external database indexing. Fast setup. Predictable performance.

Still comparing options? See our best AI chatbot plugins for WordPress guide to compare PurioChat with more expensive hosted chatbots or live chat plugins comparison.

Yes! Purio AI Assistant plugin also has full integration with WooCommerce and the Listeo directory WordPress theme. This integration allows displaying product or listing cards directly inside the chat.

💡Note: Cards in chat are displayed only for WooCommerce products (any theme) or listings (Listeo theme)

In other themes, the Pro version can learn from pages/custom post types, but custom post types use a keyword-based search without filters. Full filtering works only with WooCommerce products.

If you are using WooCommerce and comparing tools, see our best AI assistants for WooCommerce guide for product cards, stock-aware answers, cart actions, and pricing.

It allows users to send voice messages (converted to text via AI) and upload images for AI analysis. Audio and images are never stored on your website or database and are sent directly to the AI service. Images are transmitted as base64-encoded data, a standard text-based format for safely sending files.

Visitors can attach pictures that help them explain what they’re looking for and help the AI understand it.

This feature is making it faster and easier for users to share information without typing.

The plugin includes several privacy-by-design features:

  1. Terms of Use Notice -  Customizable notice users must acknowledge
  2. 30-day auto-deletion - Chat history automatically purged
  3. Data stays on your server - All conversations stored in your WordPress database unlike competitors who keep your visitors conversations on their servers
  4. Minimal data to AI providers - Only the search query/message is sent to OpenAI/Google - they don't store your data per their API terms
  5. PII-stripped order lookups - When users check order status, personal information (names, addresses, emails, phone
    numbers) is never sent to AI providers - only order status, items, and tracking info

What data is sent to OpenAI/Google/Mistral?

Only the user's message/query and your pages content (for context). No personal data, IPs, or user identifiers are transmitted. Both providers have data processing agreements and don't use API data for training.

Which AI provider is best for GDPR compliance?
Mistral AI is the most GDPR-friendly option. Unlike OpenAI and Google, Mistral is headquartered in Paris and not subject to the US CLOUD Act, which allows American authorities to access data even when stored on EU servers.

Can users request data deletion?

For logged-in users, their chat history can be identified by user ID. For guests, data is only linked to a browser session ID and auto-deletes after 30 days.

PureThemes is a small WordPress product studio run by Mateusz and Lukasz. We’ve been building WordPress themes and plugins since 2012, with a focus on directory websites, job boards, marketplaces, and practical AI tools for WordPress.

Over the years, our products have been used by 44,000+ customers and collected 2,500+ reviews across our themes and plugins. We’re still a small team, which is kind of the point: we build the products ourselves, support them ourselves, and keep improving them based on what users actually need.

Our best-known products are Listeo, WorkScout, and PurioChat.

As you can see in the changelog below, we constantly update and improve our chatbot.

Changelog: https://docs.purethemes.net/puriochat/knowledge-base/changelog/

Customer support straight from the developers.
Direct help from us whenever you need it.

Send us an email

We will reply within few hours!

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We will grant you a trial license active for 3 days.
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